My friend approached me about a lifestyle blog she and her two friends wanted to start. I had the privilege to do the full branding and web design. The prism in the V and A represent the collaboration between these three multi-faceted friends, setting the stage for the beautiful collaboration to come. My goal was simplicity, as their images and words would provide the texture and life to the site. Take a look for yourself: Videndae. But fair warning, you may have found your new favorite blog.
Art School Girl is the brainchild of Amy Rowan, a talented artist. Amy approached me to help her bring her vision into fruition for artschoolgirl.com. With selections of amazing vintage artwork and illustration, I worked to bring these to life on the web, including web banners, profile backgrounds, and favicons. With her amazing eye for everything art related and my knowledge of HTML/css boundaries, we created the site you see now. We tried to integrate as much human touch as possible (i.e. the rubber stamp navigation), while still keeping it user-friendly.
As a freelance web designer at Spiegel Design Group (SDG), I designed a variety of ecommerce web layouts across many industries. Under the direction of the Creative Director, I designed account, product grid, and cart/checkout pages for browser, as well as full mobile sites, both responsive and mobile-specific. The look and feel of every site varied greatly, which was exciting and fulfilling. Please click through a few of the sites (and on your phone!) to see for yourself. Fashion brands: Hale Bob and Michael Stars Lifestyle and clothing site: theChivery.
As a stressed out college student, I couldn’t help but notice how few well-designed motivational posters exist. As an honors exploration in typography, I made a series of motivational posters, this being one of my favorites. These two words are paramount to a calm, happy life, and they serve to remind you every day of the importance of stepping back and taking a deep breath. Trust me, it’s hanging next to my desk right now.
SUCA: The Stand Up Comedy Alliance is a group of female comics in Chicago looking to start a comedy alliance. As far as I’m concerned, every alliance needs a bold, strong coat of arms to represent them. I wanted to keep it feminine, but not girly.
During my letterpress course, we were challenged to create a one-up with a quote of our choice. I used wooden type in place of an image. I printed the words “seeker of truth” 3 times, each offset slightly giving it movement and making it blurry. It’s not just your eyes that can’t focus, even though the offset is very clean and precise. The blurriness mimics the idea of clarity in truth. The words create a heavy element, making the orange quote look even more delicate.
This book is a fusion of everything I love: writing, letterpress, metal typesetting, precision, and sewing (bookbinding). In my letterpress course, we were challenged to make a small book featuring anything we wanted, any size, images or not, and then typeset it, print it, and bind it. This was the first multi-page project we tackled, and I was quite excited. I decided to write out a series of confessions, personal quirks, or just thoughts on life, starting with 5 per page, diminishing by one until there was just one statement on the page. I wanted to challenge myself to create a dynamic book using just typography, no image, and thus experimented with wooden type as an accent. It was type as image and form, instead of just letterforms. I remember printing the last run of this on a chilly, rainy, and foggy morning in Iowa City; it was just me and the Vandercook press whirring away. I hope you feel my joy coming through both the words and the delicate handiwork.
I made the Haiti: Call to Action poster immediately after the disaster hit. I wanted to keep the typography strong, and reference the Red Cross, without overwhelming the typography. Soon after the tsunami in Japan, I decided to make the Japan version, mimicking the Japanese flag with my Red Cross element from before. Both posters are simple, yet powerful, and prove that you don’t need gut-wrenching photos on your posters to evoke emotion.
In this enormous wall-piece, it’s not about writing in your next meeting time, it’s about appreciating the vast amount of time in a year that always seems to go so quickly. You can still follow along everyday, crossing out the date as you go along. Each month has a specific color, which has a corresponding set of numbers in that color. Each Sunday is marked by a grey number. It also makes it simple to see how many days are in each month. Ultimately it’s about perspective. It’s time appearing both large and unending, but also containable and simply visualized.
Commonwealthy is an e-commerce site, and needed a sophisticated, yet modern logo. The demographic of the site is a slightly older crowd, those buying specialty items on the internet. I wanted to make it feel luxurious, yet approachable and comfortable. It had to be ornate, but also legible, because “Commonwealthy” is a subtle play on words.
I created this project focusing on typography exploration and using typography as a pattern. I often incorporate circles in my designs as they offer endless, no pun intended, possibilities for movement and shapes. I wanted letters that would blend-in, morph, and grow with the pattern. Using quarter circles gave me both rounded elements, as well as straight edges, the two basic shapes of the English alphabet (in my eyes). As shown on the tshirt, the letters can be pulled apart for emphasis, but also used as a simple background image. I envision the field of circles continuing indefinitely, the perfect solution for a fabric for clothing or a gym bag, even gym shoes. The geometric and graphic feel is neither masculine nor feminine, and lends well to an athletic audience.
When my lovely and hilarious older sister needed a logo and website promoting her comedy and voiceover career, I couldn’t have been more excited. As a reflection of her bubbly, pleasant personality, I created a logo that represented her and her profession in one. A speech bubble because that is the main tool of her trade, paired with a friendly, inviting font. There is no one color, rather six options, that cycle through on her website and make each business card unique (plus you get to pick your favorite color then!). She is multi-faceted and I wanted the logo to be ever-changing as well. Plus what’s more fun than the colors flashing by every few seconds? I’ll answer that: clicking through the website! www.keenobservation.com
This is what I felt comedian Jim Gaffigan’s 2011 Mr. Universe Tour poster should be. I wanted it to be energetic and in your face. The flexing arm is white, because of his joke that he’s so pale he looks like a polar bear. Which aptly describes me, despite my recent relocation to the west coast.
Along with my “Deep Breath” poster, this was one other favorite from my series of motivational posters. The posters were an exploration in typography, without images, because I believe in the strength of typography: simple, yet active, just as the words they depict. The trouble with imagery is also that it is so specific. You’ll often see a photo of a beautiful sunset with “Hope” or “Calm” written underneath, on typical motivational posters. But with mine, I chose to leave the imagery up for interpretation and infuse the typography with the feeling. The “Yes Yes Yes” is all type that I drew in Illustrator freehand (digitally freehand, if you will). For me, the answer is always, “Yes” as in, “you can can do it.” Yes is strong and limitless, so the type need to reflect that boldness and strength.